Farmersʹ Financial Satisfaction and its Influencing Factors in Agricultural Insurance

Document Type : Original Article

Authors
Ehsan رجبی 1
Masoud Pourghror 2
1 Assistant Professor, Agricultural Planning, Economic and Rural Development Research Institute (APERDRI). Tehran. Iran
2 MSc. in Financial Management, Islamic Azad University, E- campus. Tehran, Iran
10.22047/hsd.2024.475533.1026
Abstract
Agricultural production is exposed to countless risks, and agricultural insurance is one of the important risk management tools that can help farmers face these devastating risks. The Agricultural Insurance Fund plays a key role in the country's agricultural system and covers the risks of this sector and compensates for the damage and losses incurred. In order to develop the acceptance of insurance and improve the performance and improvement in providing services to the society of insurance policyholders and increase the satisfaction of farmers and trust in the agricultural insurance fund, it is necessary to analyze the financial satisfaction of the farmers who are the policyholders of the agricultural insurance fund. The purpose of this article is to investigate the role of financial knowledge and financial socialization on financial satisfaction, considering the risk mediator role and the financial behavior of insurers as the main beneficiaries of the fund.
This research is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population is limited and includes 120 valid questionnaires from agricultural products insurers in Tehran province. The research results show that financial knowledge has a positive and significant effect on financial satisfaction. Considering the mediating role of financial risk attitude and financial behavior, financial knowledge has a positive and significant effect on financial satisfaction. Also, socialization has a positive and significant effect on financial satisfaction due to the mediating role of financial risk attitude and financial behavior.
Keywords
financial risk
financial behavior
financial satisfaction
insurance policy holder
risk attitudes
financial knowledge
financial socialization
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Development of humanities
Volume 5, Issue 10 - Serial Number 10
Humanities
Volume 5, Autumn and Winter 2024-2025, No. 10
March 2025
Pages 159-181